It’s great to involve on your new ecommerce business with lots of big ideas. First step- we suggest to focus on the most practical stage of your ecommerce business plan first.
For beginners, you really need a simple online store to sell your products. A basic store theme on a reputable platform like Shopify, Woocommerce or Magento serve this purpose perfectly well.
Shopify and WooCommerce are two of the most popular ones, and we are going to compare both platforms and their key functions, by the end of this article you should have a much better idea which one is the best platform for your ecommerce business.
In this article, we are going to point out Shopify and Woocommerce according to following:
- Ease of use
- Host Solution
Easy of Use
How easy is to build an e-store on each platform?
Shopify is the Option 1 here! Shopify has all-in-one e-commerce platform, it easy to launch a store from nothing to a fully functional store ready to process payments and accept online orders.
Shopify provides more slightly clean and modern design. The templates, widgets make easy to set up a store, add products, making many visual variants, user friendly shopping cart solutions designed for major merchants with very little technical skills.
Simply and direct, all you need is to open an account at Shopify.
Hit the signup button, go through a basic setup wizard, and you’re done.
The process is very straightforward, once you get through that initial wizard, you will get access to the main dashboard. It’s from there that we can create your new eCommerce store, add new products, and so on.
On the other hand, Woocommerce isn’t easy of use and straightforward as Shopify.
Woocommerce is an open-source WordPress plugin and not a subscription-based platform like Shopify, which means that we need to handle two or more configurations before we can build an online store itself.
Basically, we need the following steps:
- Domain Name
- Get a web hosting account
- Install WordPress
- Install a chosen theme compatible with Woocommerce.
From there, we can start to work on the configuration of the ecommerce store. Unfortunately, these steps require some level of skills in order to make the online store operable.
WooCommerce and Shopify take two different approaches:
- Domain name and hosting are not included.
- SSL support- we need to buy a certificate, which includes basic security features to protect your store.
- File storage depends on the web hosting provider.
Do Google Ads Worth?
Google Adwords may or may not suitable for your business. In the majority of the cases, google ad is effective, as long as you have knowledge enough to use the best keywords and target cost per click ad (CPC) efficiently.
If you are looking to exposure and drive traffic to your website, the ads can connect with potential customers and you have a chance to appear on the first page of the google search engine.
Otherwise, alternative like SEO techniques can take several weeks or months depending on your competitors in order to show up your site on the firsts pages of Google.
Stay tune for our next post.
If you need help with your Paid Search don’t hesitate to contact us.